Radio Recruitment as a Service
Determining when and where to deploy your next recruitment campaign can be daunting. How do you find qualified and interested candidates where they want to be found?
Realistically, there are dozens upon dozens of job search websites. There are websites for specific industries, income brackets, and everything in between.
The last place you might think to advertise your job openings would be on the radio. In reality, that’s one of the first places you should consider. When you place your listing in the newspaper or on one of the hundreds of job search websites, you’re only reaching candidates who are actively looking for a job. In essence, you’ve narrowed down your audience to the current unemployment rate. Which, currently in Minnesota, is at 3.2 percent. That’s an awfully small percentage of the populace you’re reaching out to.
The Reach of Radio
When you use the radio to advertise your job openings, you’ll reach everyone. Radio is still a very popular and relevant medium - and not just for advertising or business promotion. Reaching everyone is exactly what you need when recruiting. Instead of talking to those who are out of work and/or looking for a job, you can reach those who are gainfully employed and may be persuaded to switch careers if the right job comes along. They’re not actively looking, but they’re not completely uninterested in a career change either.
There’s more to utilizing radio for recruitment than listing your posting on-air or pushing listeners to your website to apply. When you partner with Leighton Broadcasting for your recruitment campaign, you’ll learn how to:
Use your brand to foster attraction and awareness
Leverage your existing team for impact statements and testimonies
Have a clear call-to-action for listeners to take the next step in the job process
The Power of Digital
Add fuel to the fire by supplementing your recruitment radio schedule with a corresponding digital marketing campaign. Serve ads to users who are in-market for a new job and who meet the criteria for your ideal candidate. Ask your radio rep how Leighton Engage can expand your reach and improve results even more!
I have tried everything from on-line job boards, fliers on cars, billboards, yard signs, posting on LinkedIn, etc. and the best return on investment would be advertising with RADIO. I cannot count how many times I heard, Oh yeah I heard this on the radio or my girlfriend heard about it on the radio. Great choice for word of mouth advertising!