Giving Back Through
Success in business, as in sports, always comes down to teamwork. The best hockey teams in the state won't win it all with just a great goalie between the pipes. Victory requires solid defense and a potent attack in addition to great goaltending. At Leighton Broadcasting, we realize that our success is the result of our methods and the support of our local community in St. Cloud and throughout Central Minnesota.
Our team members are part of the communities they work in, whether that's St. Cloud, Winona, Grand Forks, and anywhere in between. We achieve success only by standing on the shoulders of a community that supports our business. In appreciation for the support of our friends and neighbors, Leighton Broadcasting strives to give back to every community we operate in.
Staff members, from administrative assistants and on-air talent to social media strategists and brand managers give back on their own time. Our employees volunteer with local charities, coach youth sports teams, and support local fundraising efforts. Some even get involved in local arts and culture events, such as theaters and musical organizations. Others serve as local board members, using their knowledge and insight from the business world for the betterment of the community.
In 2017, we founded Gratitude on Repeat, a give back advertising campaign where every Leighton Broadcasting market, awards an area nonprofit a free advertising campaign including: a client Discovery Session, up to three written and produced radio ads and a 13-week, 21 ad per week, advertising schedule. Our entire company is motivated and moved by the impact Gratitude on Repeat is making for the winning nonprofits and the individuals these organizations serve. Their stories are inspiring, and their work is remarkable.