You know you need to advertise. Discovering what media is right for your business can be a daunting task. But one thing we know for sure, if your customers are people, then they’re listening to the radio.
Branding on the Radio
Before you can advertise successfully, you need to define your brand. What makes your business and your products or services different than your competitors?
We use a process called BrandsFormation® to help companies develop strong business identities. BrandsFormation® will turn your great local business into a memorable local brand with increased loyalty.
What do you want people to think, feel or know about your brand? What does your product or service do for the end user – the consumer? For example, people don’t care about having a mattress; they care about a good night’s sleep.
As Simon Sinek says, “People don’t buy what you do, they buy why you do it.”