Sponsoring an on-air contest or program can grant you exposure to a new audience and align your brand with certain causes, values, and beliefs.
Instead of a traditional commercial break, your business is branded within station programming by providing benefits (prizes) to our listeners. If your business sponsors that contest, you’ll have the opportunity to get your products or services into the hands of our listeners. From gift cards to oil changes, to free samples. Getting your product or service into the hands of consumers is easy when you sponsor an on-air contest.
We use appointment listening on our radio stations, so our listeners know exactly when a contest will be run. They also associate those contests with fun and winning. By sponsoring an on-air contest, your business will be branded every time the station plays that particular contest. It’s an interactive way to get your business in front of our listeners that doesn’t even seem like advertising.
We also talk about these contests on our social media pages, which reach hundreds of thousands of our loyal listeners every day. Many times, we mention the sponsor when we promote the on-air contest.
Let people know what’s happening right now, and get people there. These are “in-the-moment” events. You can throw a party at your place of business, and invite our radio stations to show up for a live broadcast (also called a live remote in radio lingo). Then, use the name recognition of our on-air personalities to invite people over for the party. It’s like having a local celebrity with a big guest list at your event.
Here are some live broadcast-worthy event ideas:
- Open house
- Anniversary celebrations
- Grand openings
- Seasonal sales
If you’re looking for event ideas to get customers to your place of business, talk to your radio rep. They’ve got loads of great ideas from other client success stories to inspire your next event.