Digital Marketing Services
We live in a digital world – and so should your business. Digital marketing keeps you in front of your audience even when they aren’t listening to the radio. You can place display banners on our station websites and our stream players. And no, you don’t need to be advertising over-the-air to place an ad on one of our websites.
However, if you’re branding on the radio, our listeners are getting to know you. When they come to our website and see your display ad, they’ll connect it with your on-air campaign for better top-of-mind awareness. It’s a one-two punch.
Our radio station websites have an abnormally high amount of traffic due to the nature of our business. Our websites act as a portal to enter contests and engage with the radio station. So, why not have your ad there, too?
Listeners also come to our stream players (via the websites) to listen online or on one of our apps. With our stream players, you can run a video pre-roll ad before the stream starts to introduce our listeners to your business. You’ll get the benefits of having a television commercial, without the associated production costs.
All of our websites are also mobile friendly, and we run mobile-specific banners on our mobile sites. We’re able to target your ads specifically to mobile devices, so you can have a mobile-specific message on phones, and a desktop-specific message on computers.
Here's a list of terms you'll need to know in the digital advertising realm.
Ask your radio rep about our digital advertising options and packages.